---
title: "Displaying items by tag: Online Communities"
url: https://theopinioncompany.com/index.php/thoughts/itemlist/tag/Online Communities/
description: "The Opinion Company - We Discover Consumer Insights and Help Clients Bridge the Gaps Between Customer Expectations and Customer Experience"
---

# Displaying items by tag: Online Communities

## [The heaven or hell of Big Data](https://theopinioncompany.com/index.php/thoughts/item/10-the-heaven-or-hell-of-big-data)

Published in [I am not a number](https://theopinioncompany.com/index.php/thoughts/itemlist/category/8-i-am-not-a-number)

Tuesday, 04 October 2016 10:18

You can hardly open a business publication, surf the web or attend a marketing conference without hearing about Big Data and its claimed benefits. Here's what we think.

[Read more...](https://theopinioncompany.com/index.php/thoughts/item/10-the-heaven-or-hell-of-big-data)

## [Nudging people with Behavioural Economics](https://theopinioncompany.com/index.php/thoughts/item/9-why-is-behaviour-economics-the-next-big-insight-tool)

Published in [Idea exchange](https://theopinioncompany.com/index.php/thoughts/itemlist/category/9-idea-exchange)

Friday, 16 September 2016 09:28

Classic economic theory says that people are rational and behave in ways that maximise their self-interest. Whilst this thinking is useful, it has pitfalls, often leading to wrong predictions and misguided decisions.

[Read more...](https://theopinioncompany.com/index.php/thoughts/item/9-why-is-behaviour-economics-the-next-big-insight-tool)

## [Creating a successful research community](https://theopinioncompany.com/index.php/thoughts/item/7-creating-a-successful-online-research-community)

Published in [Opinion channels](https://theopinioncompany.com/index.php/thoughts/itemlist/category/4-opinion-channels)

Thursday, 14 July 2016 15:39

Online market research communities work in exactly the same way as any other communities in real life. But getting these right is not easy. Do you know what to do?

[Read more...](https://theopinioncompany.com/index.php/thoughts/item/7-creating-a-successful-online-research-community)

## [Backwards in a forwards World](https://theopinioncompany.com/index.php/thoughts/item/2-backwards-in-a-forwards-world)

Published in [Opinion channels](https://theopinioncompany.com/index.php/thoughts/itemlist/category/4-opinion-channels)

Wednesday, 10 February 2016 16:48

Would you drive your car with a blacked-out windscreen and the only way of steering ahead would be by looking in your mirror? Not likely! But this is just the case with tracking studies.

[Read more...](https://theopinioncompany.com/index.php/thoughts/item/2-backwards-in-a-forwards-world)